About Yarok

Yarok means Green in Hebrew and was founded by renowned Israeli hair stylist, Mordechai Alvow.

The YAROK Philosophy

Our focus is to make the greatest positive impact on hair and scalp health with the least negative impact on the natural environment. Whether it's our packaging, our product formulations, our day-to-day operations or our strategic partnerships we are dedicated to supporting environmental causes.

Each YAROK formula is a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. YAROK uses primarily "certified organic" ingredients. Very few hair care companies can say that every one of their products meet 100% of all vegan requirements. Even fewer can claim that their entire hair care line is free of alcohol, paraben, sulfates and cruelty to animals, and that they work beautifully, too. Yarok can say all of the above.

While we don't test on animals, we've had many willing New York City salon clients volunteer to test our all natural formulations before they went to market. This is how we got our start. Before long, there was such a demand for more products to transform a variety of hair and scalp issues and to overcome certain styling challenges. We spent several years developing and refining the complete line of Yarok hair care available today. And they can be purchased online at www.yarokhair.com, in exclusive salons and in our NYC sustainable salon headquarters, Yarok Beauty Kitchen.

Yarok. Food for Your Head. Good for the Earth