Press & Reviews
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Fashopn Magazine
May 31, 2011Best of summer beauty: Our roundup of the season's best bets for looking cool and collected as temperatures soar
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Philadelphia Style
April 13, 2011Product Pick: Yarok Hair. Get runway style with a green sensibility.
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Men's Life Today
EXPERT Q + AI've noticed that winter weather conditions dry out my scalp. What can I do to prevent dandruff?
- American Salon
December 14, 2010Mordechai Alvow Styles Brooke Shields' Hair for Kidsfest Event
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Beauty News NYC
A Stylist and Product Line Gone Internationally Green Mordechai Alvow creates great style and YAROK Haircare
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behindthechair.com
September 2007YAROKŠ Green with Envy Shampoo and Conditioner
Bella Sugar
July 2007
New Product Alert: Yarok Green with Envy Shampoo and Conditioner
...Yarok is a collection of hair care products made from organically and sustainably grown ingredients. This method of cultivation means the essential oils are as pure as they can be when they finally touch your hair. Yarok is mostly known for its collection of personal serums, but I'm really excited about Green With Envy, a volumizing shampoo/conditioner duo. Infused with lavender, cedar atlas, red mandarin, sweet orange, rosemary and grapefruit essences, the shampoo ($22) cleans without stripping hair of its natural oils. Ths conditioner ($25) uses jojoba seed oil, macadamia nut oil and organic aloe vera to condition, soften and protect hair. I haven't tried either yet, but I'm planning to soon as a very special, very earth-friendly splurge.
www.bellasugar.com
InStyle
January 2008
Undo Hair Damage
Step 1. Limit how often you wash your hair, since the drying process can be damaging. To refresh between washings, "try a dry shampoo every other day," says NYC hairstylist Oscar Blandi.
When spritzed on your roots, it absorbs dirt, restores volume and gives hair a fresh scent.
Step 2. Switch to an ionic hair dryer. The technology dries hair faster, emits heat without frying hair, and prevents breakage and frizz.
Step 3. Treat your scalp to a rundown with a restorative hair serum such as Yarok's. "A weekly scalp massage stimulates blood circulation, which encourages the hair's strength and growth," says Blandi.
When spritzed on your roots, it absorbs dirt, restores volume and gives hair a fresh scent.
Step 2. Switch to an ionic hair dryer. The technology dries hair faster, emits heat without frying hair, and prevents breakage and frizz.
Step 3. Treat your scalp to a rundown with a restorative hair serum such as Yarok's. "A weekly scalp massage stimulates blood circulation, which encourages the hair's strength and growth," says Blandi.
W Magazine
December 2008
Good Hair Days
Yarok Sensory Treatment for Hair and Scalp comes in seven essential oil formulas, three designed for specific hair colors; creator Mordechai Alvow is particularly proud of Serum 3, Possessed Red. "Red is the thickest and curliest hair", says Alvow who relies on beta carotene-rich carrot oil to preserve the red pigment and help calm the curl.
Health Magazine
September 2009
YAROK Serum 4 is in the "Hot List" for September 2009 of Health Magazine
ELLE
May 2008
Josie Maran can't live without YAROK Green with Envy Conditioner
ELLE
April 2007
The Hair Raiser Mordechai Alvow
"Even if you don't have thick hair, you can create the illusion of volume with the right cut," says Miami stylist Mordechai Alvow, the founder of Yarok hair care. For starters, avoid lengths that go past the shoulders ("long layers can pull hair down and make it seem flatter," he says), and opt for chin skimming bobs instead. Trick of the Trade: Alvow suggests skipping a brush when blow-drying. "Instead, work fingers in vigorous circular motion right at the roots," he says. "It stimulates blood circulation, which encourages growth."
OK!
April 23, 2007
Fan: Vanessa Minnillo
Strand Strategy: Creator Mordechai Alvow blends vitamin-and mineral-infused essential oils to treat just about any condition - whether your hair is generally lackluster or damaged from the sun's rays. Dubbed a facial for the scalp, the 30-minute service combines stimulating massage and having your head cocooned in a warm towel.
Shape
September 2007
Healthier Hair at your fingertips
A nourished scalp equals fuller, shinier hair - just ask any pro stylist. That's why beauty companies have created home scalp treatments with salon - rivaling results. Yarok Serum 7 Spark Your Youth Hair Serum ($50; yarokhair.com) ditches dullness with help from avocado oil. Use once a week, massaging into freshly washed hair. Leave in as directed.
Sky
June 2011
What's in My Bag: Melania Trump, Entrepreneur
Slovenian-born Melania Trump has segued easily from model to businesswoman. Her latest venture is the Melania Timepieces and Jewelry collection for QVC. She also has appeared in television commercials for Al ac and cohosted The View... BEAUTY ESSENTIALS: Yarok Feed Your Hold hair spray is the perfect touchup item. I love the refreshing smell after a long trip, and it leaves me looking camera ready if I don't have time to go home.
Read the full article >>
Read the full article >>
Town & Country
June 2007
30-Minutes Hair Repair
By Kristi Placek
We sent a T&C editor to Manhattan's Pashah Salon to sample a Yarok sensory Treatment. After a ten-minute combing, a soothing scalp massage and a ten- minute time-out with a warm towel wrapped around her head, she said her hair felt "smoother to the touch and more elastic," and everyone noticed how healthy it looked.
We sent a T&C editor to Manhattan's Pashah Salon to sample a Yarok sensory Treatment. After a ten-minute combing, a soothing scalp massage and a ten- minute time-out with a warm towel wrapped around her head, she said her hair felt "smoother to the touch and more elastic," and everyone noticed how healthy it looked.
Teen Vogue
May 2008
YAROK Serum 2: Real Brunettes among Teen Vogue's Top Picks to Reverse Hair Disasters
People
June/ July 2007
Keep Color from Fading
Sun exposure fades hair color and makes it brassy. Look for leave-in creams and sprays with UV filters built right in like Yarok Serum 4 Chill After Sun.
American Salon
March 2011
Made to Order
Individualized treatments with moisturizing and nutrient-rich oils can benefit clients' hair and scalp health - and our bottom line.
From damaged strands to irritated scalps, clients often visit their stylists in need of more than just a cut and color, which is why a number of salons are offering treatments involving nourishing oils that can be tailored to fit the precise needs of the individual in the chair.
Read the full article >>
From damaged strands to irritated scalps, clients often visit their stylists in need of more than just a cut and color, which is why a number of salons are offering treatments involving nourishing oils that can be tailored to fit the precise needs of the individual in the chair.
Read the full article >>
American Salon
January 2007
Botanical Healing
If your clients' hair and scalp are suffering from too much blow-drying, chemical processing or product overload, try adding YAROK, a new sensory treatment for the hair and scalp, to your service menu. YAROK's proffesional salon kit contains seven serum for different hair and scalp conditions, made from botanical ingredients selected for their medicinal properties. The treatment involves an invigorating scalp massage and a warm head-wrap to encourage product absorption.
New York magazine
March 2008
Mordechai Alvow of Pashah has spend years developing the formulas in is YAROK treatments to bring dry, flaky and lifeless manes back to life. He has seven serums targeted for specific hair colors (blondes, brunettes, redheads) and problems (dry, sun-damaged, etc.) The ingredients are mostly essential oils (coconut, lavender, chamomile). ALvow looks at your hair and scalp, selects a serum, massages it into your head, then puts you under a steam machine. That's followed by a shampoo and blow dry. At the end, even the most fried and scrunchy tresses look new.
TimeOut Chicago
April 5, 2007
Strand Strong
Before choosing a new cut or color, focus on your hair's health. "I'd rather see nice, shiny hair with no haircut than hair that has a cut but looks like straw," says stylist Mordechai Alvow. His new product line and in-salon treatment, Yarok, uses essential oil serums to address seven scalp and hair conditions.
WWD Friday
July 2007
Professional Products Built for Style
Yarok is launching a shampoo and conditioner to help volumize hair. Yarok Green with Envy Volume Shampoo aims to plump hair with chickweed, horsetail, slippery elm and comfrey root. The shampoo also used natural surfactants rather than synthetic versions. The conditioner uses organic jojoba seeds oil, macadamia nut oil and organic aloe vera to condition hair.
Natural Solutions
2009
Beauty with a Conscience Awards 2009 - Best Treatment for Hair
Yarok Serum 7 Spark Your Youth. The ylang-ylang and orange blossom scent soothed us even before we applied this hair helper. It washed out well and left locks feeling soft and voluminous, not flat or greasy like some hair treatments. ($60, 2 oz)
Natural Solutions
Winter 2008
BEST CONDITIONER
Yarok Green With Envy Volume Conditioner
We don't think it is a coincidence that we had a perfect hair day after using this luxurious conditioner. ($39, 8.5oz)
We don't think it is a coincidence that we had a perfect hair day after using this luxurious conditioner. ($39, 8.5oz)
Where Chicago
August 2009
>> You're secure enough to walk into a co-ed salon for haircare for a little pampering once in a while. At Paul Rehder Salon (939 N. Rush St., 312-943-7404), guys indulge in follicular love with special serums from Yarok that treat the scalp with natural essential oils and vitamins, making your manly mane glossier and healthier. Specifically targeted to those with Y chromosomes: "Triumphant", infused with bergamot and evening primrose oil to condition the scalp and help control sun-induced dandruff; and "Booster", as jasmine and camellia oil blend that's perfect for frequent flyers exposed to dry airplane air.
Natural Health
July/ August 2007
Sooth Your Scalp
By Olessa Pindak
Getting your scalp massaged with warm oil is an essential part of Ayurvedic hair care. It also feels really good and promotes healthy hair growth,which is why many salons now offer scalp treatments. For an at-home treatment, try the YAROK TRAVEL KIT, part of Yarok's Sensory Treatment for Hair and Scalp, a line of oils made from organically grown ingredients.
Self
May 2008
SELF magazine nominated YAROK's Green with Envy BEST Volumizing Conditioner for their 2008 Healthy Beauty Awards
Tampa Bay Times
December 2007
Four Products Worth A Closer Look
Always on the lookout for "green" products, we were thrilled to discover Yarok Hair Care, a botanically rich collection of hair serums designed to replenish the scalp and return shine to listless locks. The Yarok collection, named after the Hebrew work meaning green, calls upon vitamins and minerals from organically grown plants such as calendula, comfrey root, sea buckthorn and more. One more to try is the Green With Envy volume shampoo and conditioner. Free of chemical preservatives or synthetic fragrances, these hair-savers garner their sweet scents from essential oils including lavender, red mandarin and sweet orange. $32 at www.yarokhair.com.
Allure
March 2011
Next Big Things
Yarok's newest line of vegan hair-care products is eco-friendly and has these fantastic floral fragrances, and essential oils and botanical extracts really make hair look and (continued on page 239) feel healthier. The Feed Your Youth Hair & Scalp Serum turns damaged hair incredibly soft with yarrow oil, and the Feed Your Sunshine Hair Serum uses aloe vera and black-currant-seed oil to prevent the sun from drying out your hair -- it's going to be a beach essential.
