Yarok Beauty Kitchen
39 West 19 Street suite 610
New York, NY 10011
Located in the heart of New York City's Chelsea neighborhood, YAROK Beauty Kitchen is an intimate salon dedicated to the YAROK lifestyle of organic, sustainable beauty. Here, Mordechai Alvow, an essential oils chef of sorts, has built a creative and calming environment for his top notch haircuts, organic hair coloring and exclusive YAROK sensory hair and scalp treatments.
This is not a hectic salon with a revolving door of stylists or rushed appointments. At YAROK Beauty Kitchen you have front row access to the magic that comes from blending century old ingredients with modern technology. Watch Mordechai as he custom blends your hair color in glass beakers or as he tailors an aromatic, essential oils treatment just for your particular hair needs.
Forget being assaulted with noxious fumes, this three-chair salon was created as a sensorial antidote to chemically fueled salons. Remember that all of the products used during your visit have been tested for results but also kindness to your senses and the earth.
To make an appointment to see the stylists and Mordechai or to schedule a YAROK sensory hair and scalp treatment call 212.876.4293
Yarok Beauty Team
Hair StylistMordechai Alvow is an editorial stylist and the founder of Yarok Haircare, a budding, botanically-based line of restorative hair care.
Brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, InSTYLE, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, to name a few, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.
Hair stylistAlyona has always had a passion for earthly beauty. She began her work with hair at 14 years old at her home in Odessa, Ukraine. When she moved to New York City, she assisted in the city's top salons, being trained by leading experts in the industry.
Her calmness and peaceful energy lends itself to attentive, thorough, and thus exceptional salon service. Moreover she is deeply concerned with the environment, and eager to educate others on sustainable practices, which is why she fits in so well at Yarok. Working at Yarok provides Alyona with a platform that combines her vision for aesthetics and a healthy, organic lifestyle.
Aside from her accomplishments in the organic beauty industry, Alona also holds a B.B.A. in Entrepreneurship and Management from Baruch College. Much of her free time is spent volunteering, and she dreams of one day organizing an organic garden that will benefit her local community.
Hair StylistYarok Beauty Kitchen is excited to introduce organic colorist and hair designer Isaac Davidson. After graduating from the Aveda Institute, Isaac moved to NYC where he began his path to alternative styling, starting with Hair Police salon and then apprenticing with one of Broadway's leading wigmakers. Although specializing in Hair extensions , Isaac continues to see clients for hair cut styling and color services. Isaac is devoted to organic practices and products using "The Organic Color System"
Isaac has worked with renowned photographers including Steven Meisel, Jim Fiscus, and Terry Richardson, and has a client list featuring top fashion brands like Chanel, Bebe, and DKNY. He has designed custom wigs for shows and exhibits in renowned venues like Museum @ FIT, Hessel Museum of Art, and Brooklyn Art Museum. His television credits include RuPaul's Drag Race, America's Next Top Model, and MTV's "Made" series.
Makeup Artist - Green Beauty Expert - Wellness CoachRebecca Casciano is on a mission to inspire beauty from the inside out. A self-taught makeup artist of 12 years, Rebecca has worked with brands such as Revlon and Sebastian, magazines like Elle, Essence and Zink and celebrities such as Mary J. Blige and Martha Stewart. Rebecca has also been a makeup educator for leading makeup schools and salons across the country. Throughout Rebecca's career, she has also been on a personal wellness journey that has deeply influenced her definition of beauty. She struggled with cystic acne for several years, before turning to a holistic approach, which not only helped heal her skin, but transformed her entire lifestyle.
Rebecca has now come full-circle, offering green beauty and wellness coaching in addition to her makeup artistry at Yarok Beauty Kitchen. She helps women embrace a natural, plant based philosophy for sustainable, radiant beauty. Find out more about her unique services at www.rebeccacasciano.com.
Brand ManagerThe Brand Manager at YAROK, Is responsible for the communication, business development and customer service at beauty kitchen.
His extensive experience in Sales, Customer Satisfaction and General Administration plays a key role as a liaison between YAROK and their clients to ensure proper lines of communication. Damian is a loyal and a dedicated individual who has a great deal of ambition.
Moreover, his responsibilities at YAROK include developing and implementing a comprehensive strategic marketing strategy to ensure that YAROK is well-regarded as a preferred provider of organic hair products, and to increase sales opportunities. Eager to learn and always ready to face challenges and successfully overcome them.
Started her career in 2004. Aside from earning a degree at The Learning Institute for Beauty Sciences in New York City, Taly has been specially trained in makeup effects, body painting and airbrush artistry in multiple countries. After completing her initial education she rapidly gained experience by working on video clips, commercials, editorials, fashion shows, advertising campaigns and films.
Among some of her many achievements she was nominated for Best Makeup Artist at the 2008 Pedro Sienna Awards for the film “Casa de Remolienda". In 2010 she completed an advanced hairstyling course at the “Make-up Designory” school in Los Angeles, California. And in 2013 Taly assisted Gucci Westman, Artistic director of Revlon, for Oscar de la Renta and Marchesa during Fashion Week in NYC. Also in 2013 she has assisted Peter Philips ex creative director of Chanel, for different editorial photo-shoots for magazines like Harper’s Bazaar, Vogue, W and Another magazine.
Taly continues to push herself beyond limitation while thrusting towards being the best she can be. By constantly creating new make-up and stylistic concepts she has risen above the norm and increased her value as an artist. Her ability to adapt and absorb technique is top notch. In addition to her relentless efforts she has proven to a pleasure to work with.
Hair by request
LIST OF SERVICES
WOMEN'S HAIRCUT$125 - $300, 60 min.
Clients are always given pre-shampoo consultations and are asked questions about how much styling they are interested in doing each day, what kinds of products they currently use, what their hair pet peeves are and then a recommendation on hair shape and style is made. (Inspiration pictures welcomed.)
MAN'S HAIR CUT$75 - $150, 45 min.
Face shape, hair texture and lifestyle are taken into account before styling begins.
HAIR UP$200 - $500, 90 min.
An "updo" can be very natural like a swept up messy chignon or slick and sophisticated for red carpet or weddings.
MAKEUP$200 - $500, 60 min.
Yarok beauty kitchen introduces other wellness and beauty brands so that you can continue your journey on a healthier more balanced path. Only brands and services that think like we do, who take care of the planet, and use the purest ingredients earn the right to be considered Yarok-approved.
We host monthly pop-up experiences in the salon to introduce you to new products and services. Please ask to subscribe to our mailing list for new updates.